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An introduction:

Established in October of 2003 out of creative impulse and a need for change, Otherground is a new independent clothing company that seeks to provide style with substance. We cater to the heads who understand that some of the elements the media has dubbed 'youth culture' are not fads. They are in fact in their own established cultures, are not for the youth only, and are here to stay.

The underground is dead, and the mass media has killed it. Television, magazines and the ability to reach the world with one click of a mouse made the term underground obsolete. Part of the charm of the underground is that it usually belongs to a select few in the beginning but time and time again, underground scenes come and go, disappearing into the mainstream.


The concept behind Otherground is it isn’t about any scene in itself. It’s about the essence of what, so called, “youth cultures” are based on, and it’s for the people who understand what it is to lead a life that's outside of the norm. We feel self expression is what's most important, not which scene you belong to. Growing up In NYC has let me experience a variety of cultures from hip hop, punk, to the rave scene and more. Even though the ideals may be different from scene to scene, it's always been about self-expression and the DIY ethic. I've always been about visual art and music and I hope to represent what I've seen and heard in my 33 years. The shirts may seem scene specific, they're not meant to be. They just show you where I've been and I hope to take you with me wherever I go.

Peep the technique: www.othergroundclothing.com