E mOr tal

adjective
1. not mortal; not liable or subject to death; undying: our
immortal souls

2. remembered or celebrated through all time; the immortal
words of Lincoln.

3. not liable to perish or decay; imperishable; everlasting.

“DIE FIRST THEN LIVE”

In order for one to be extraordinary one must be
remarkable, to be exceptional, to be uncommon, to be
unique. Unique in a way where their actions long live
their life and are remembered throughout time. No one
can live forever, but it is what the individual does in
their lifetime that makes them immortal.

Founded in Los Angeles on June of 1997, EMORTAL is
spelled with an “E” and not an “I”. The “E’ stands for
“Extraordinary”.

EMORTAL was conceived as a clothing line to provide
products incorporating design and art, along with form
and function. The blueprint of the collection is to create
timeless products versus temporary hyped-up trends.
Seeking to suit the individual who is original and unique
and not trying to be.

The aesthetic elements of EMORTAL embodies the
urban street culture… art, hiphop, punk rock, graffiti,
b-boying, skateboarding; etc.


EMORTAL SUMMER 2007 COLLECTION