Neuromarketing is a controversial new field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) -- not to heal, but to sell products.
There are three big potential problems with neuromarketing:
1. Increased incidence of marketing-related diseases. Marketing is deeply implicated in many serious pathologies. That is especially true of children, who are suffering from an epidemic of marketing-related diseases, including obesity, type 2 diabetes, alcoholism, and eating disorders, while millions will eventually die from smoking-related illnesses. The use of neuromarketing by companies that produce tobacco, alcohol, junk food or fast food could be damaging to public health.
2. More effective political propaganda. The history of the 20th century is filled with examples of the use of propaganda in service of totalitarianism, hatred and genocide, in Nazi Germany, Soviet Russia, Cambodia, Rwanda, Burundi, East Timor and Kosovo, among other places. Neuromarketing could make such propaganda more effective, potentially leading to new totalitarian regimes, civil strife, wars, genocide and countless deaths.
3. More effective promotion of degraded values. Corporations regularly promote – especially to children and teenagers – degraded values and products including materialism, addiction, violence, gambling, pornography, anti-social behavior, etc. Any increase in the effectiveness in the marketing of these values and products could impact the character of millions of Americans.
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