It's Sub Pop Records, bitch. What more do you need to know? The people who brought you (for better or for worse) The Shins, The Postal Service, Iron and Wine, David Cross, Hot Hot Heat, Nirvana, The Constantines, The Thermals, The Helio Sequence, Rogue Wave, Frausdots, Wolf Parade, Fruit Bats, The Elected, Holopaw, Ugly Casanova, Love as Laughter, The Baptist Generals, The Catheters, The Murder City Devils, Mudhoney, Soundgarden, JEnnifer Gentle, The Album LEaf, Comets on Fire, Michael Yonkers Band, Rosie Thomas, Wolf Parade and about 300 others...