Evil Monito magazine (www.evilmonito.com) was launched by Rickey Kim in 2001, with backing from a student collective of critical minds, to combat the ailment that pop culture has brought onto the masses. Ever aware and keen of the western-centric notions that has engulfed and sponsored the so called "globalization" process, EM strives to set the precedent for alternative thought with its ultimate intent to re-educate the people providing a hub for cultural discussion and debate.