Its all about the so called "Extreme sports lifestyle:First of All SURFING skateboarding, snowboarding, Dirtbikes, and, freestyle motocross, etc: from the music like Reggae/dub/punk/ska and bands Like Slightly Stoopid, pepper, sublime, Dirty heads(repin HB), KMK and guttermouth. to the athletes such as Rob Machado, Slater and the man Shane Dorian Always down for the Radical Habits. Always wearin our Black Flys holla if ya wanna be down