Flaunt your attitude by styling your Urbz using the detailed new character engine; then cross the velvet ropes of an uptown night club or explore the subway to earn new skills and items for your high-rise crib. It's up to you whether your Urbz become big-time players on the street or are lost in the crowd. It's all about reputation as The Urbz are living the dream in a City that never sleeps.

• Hang Out With The Black Eyed Peas!
  Visit the Cozmo Street district to meet the band and complete missions for them. You can work for will.i.am, go shopping with Fergie, and learn new social moves from apl.de.ap and Taboo. In addition to being characters in the game, the band also provided nine songs for the game's soundtrack.
  
  
• Reputation (rep):
  Build your reputation within the world, outside your hood, and through characters you'll hang with. Your goal is to be the biggest player in the city.
  
  
• Urban Style:
  An all-new character engine turns your Urbz into hip city dwellers. Take your Urbz out on the town to swanky new hot spots or even out to get a tattoo.
  
  
• New Gameplay Experience:
  You now control your Urbz 24/7 in the City that never sleeps. You directly control your Urbz on the job to earn Simoleans and gain access to new social interactions
  
  
• Lifestyles & Districts:
  Choose to live in one of nine districts (neighborhoods), each with its own unique inhabitants and their lifestyles.
  
  
• Next Generation Graphics, UI, and Audio:
  Featuring all-new graphics, real time lighting and weather effects, the City comes alive. New audio and music reflects the sounds of the city and the beat of urban lifestyles.