Still a closely guarded family secret, the Ale-8-One formula was developed by G.L. Wainscott in the 1920's after experimentation with ginger-blended recipes he acquired during extensive travels in Northern Europe. He sponsored one of America's first "name the product" contests, and "A Late One" was the winning entry. The drink's logo, Ale-8-One, was adopted as a pun of its description as the latest thing in soft drinks.