When MTV launched in 1981, it marked a new era in the music business. Suddenly, the visual element mattered like never before, and the "music video" became an important part of the promotion machine for any artist or label. Now in 2006, and video isn't just on TV. It's everywhere. The main culprits are broadband connection speeds and the Internet, which have created a frictionless, robust and infinite platform for bands to use multimedia for promotion.

Other Side of the Mirror will be the first video pod cast for the unsigned recording artists or independent label artists to promote their music world wide.

Other Side of the Mirror will launch bothon itunes and on our own site in May of 2006. Check it out on othersideofthemusic.com