FUFA is concerned about the way that women and girls are portrayed in the media. We feel that there are too many negative images of women and girls, and that these images are tied to sexual exploitation and violence against women. We understand that society creates the structure in which these forms of violence take place, and that the media has a large role in that process. We recognize that too many people accept media power and media images without challenging them, and that the media is not held responsible for its actions. FUFA has identified 3 issues in response:
1. To create more positive images of women in the media
2. To educate the public about these problems, encouraging people to think and act about the media
3. To make media more responsible for the images it puts out