Are You "Different"?


Are You Chasing Income... or Building Wealth?

Here on MySpace you see it all the time.

Folks chasing income.

Chasing income hard.

Shouting at you.

Interrupting you.

Calling you "friend", yet willing to "sell" you without knowing anything about you.

Yeah... of course it pisses you off!

To me, it's sad and "immature" and flat-out stupid.

Here's why:

To me, yeah income is important. It pays the bills. It buys me nice stuff. It allows me to play. Hey, I like nice stuff. I like to play as much as the next guy.

But...

Chasing income alone seems like I'm cheating myself... and no doubt pissing off lots of prospects and the potential to build long-term relationships with like-minded friends.

Dan Kennedy encourages you to "Think Equity, Not Income" in his "NO B.S. Wealth Attraction for Entrepreneurs":

"This is big.
Most entrepreneurs wake up every morning thinking about how they can make more sales, get more customers, and increase their incomes. These thoughts are ricocheting around in their heads even as they stumble toward the bathroom or coffeemaker. And most entrepreneurs devote enormous thought, time, and energy to these same issues all day long, all month long, all year long. At the end of each day, they try to assess how the day turned out in terms of income. But very few entrepreneurs give the same thought, time, and energy to increasing "value" and "equity".

Income is temporary and perishable. Value and equity can be built to last. Right now, your daily thoughts, your daily measurements are probably weighted 80%,90%, even 100% to increasing income, and only 20%,10%, or 0% to increasing value and equity. The right balance is 50%/50%.

How can you possibly manage and measure increases in equity daily, like you can income? Actually, there are a number of ways. One of the best is what I call "Future Banking".

... Here is a simplified summary. First, income is income and does not necessarily convert to wealth. In fact income is usually spent. Income increases do not translate to wealth either. Wealth is wealth. It comes from value and equity. Second, there is Present Banking and Future Banking. The really astute entrepreneur works on both simultaneously, not sequentially. He thinks about value, not just income.

... To the degree that the Future Bank value of whatever you do today matches or exceeds the Present Bank value, you set in motion wealth creation forces that will soon deliver a massive harvest. Further, when you see your Future Bank balance building exponentially, your sense of being wealthy grows, and that sense or (mental) state of being wealthy attracts more wealth. A big,accurately, and legitimately calculated Future Bank balance has all the same positive effects as does or would an equally large Present Bank balance. You think differently, feel differently, speak differently, act differently, and are perceived more favorably by others when you are wealthy, secure, and independent than when you are not. Your Future Bank balance can give this to you faster."

You're here today reading this... figuring out how to market on MySpace...

CHOOSE TO BE DIFFERENT!